TheShopPlatform
Everything a real shop needs — catalog, checkout, payments, fulfillment, and a full back office — already built, already working, on day one. Selling to consumers, to businesses, or to both.
Most e-commerce platforms sell you a foundation and let you buy the rest. You start with a cart, then add a plugin for coupons, another for reviews, another for shipping labels, another for tax — each one a separate subscription, a separate update cycle, and a separate thing that can break.
TheShopPlatform starts from the other end. The features below are not add‑ons or an upgrade tier. They are the product. And they serve consumer and trade selling from the same system — B2B is not a second licence, a separate install, or a different product to keep in step with this one.
Why it's different
Each store connects its own Stripe account and is paid directly into its own bank account. The platform never holds your funds, never sits between you and your money, and takes nothing out of a transaction. Your customers are your customers.
Run one shop or forty. Every store gets its own catalog, orders, customers, branding, and domain — kept apart at the database layer itself, not by application code that has to remember. One deployment to operate instead of forty.
There is no plugin marketplace because there is nothing missing that needs one. Every feature listed on this page works today, with no add‑on to buy and nothing to install — no conflicts between competing extensions, no abandoned authors, no compatibility matrix to manage at update time. And because it is all ordinary code in a single codebase, any of it can be changed: every feature is customizable, new ones can be added, and a store can be taken as far toward bespoke as you want it to go. The technology underneath is what makes that affordable — extending TheShopPlatform takes a fraction of the time and a fraction of the cost the same change would take on a legacy system, often as little as a single day.
What's included
Selling to businesses
Trade selling usually means a separate platform, a separate licence, and two catalogs that drift apart within a quarter. Here it is the same catalog, the same orders, and the same back office — configured differently, not bought separately.
Straight answer on that third column: it is bespoke work, not a switch to flip. B2B rules differ too much between businesses for a checkbox to be honest about. It is quick because it is ordinary code in the same codebase — days of work, not a replatforming project.
Built in, not bolted on
On a plugin-based platform, most of the list below arrives as third-party extensions — each with its own price, its own update cycle, and its own author who may or may not still be maintaining it next year.
| Capability | Built-In | Usually |
|---|---|---|
| Product variants | Included | Core, with limits |
| Coupons & BOGO deals | Included | Paid extension |
| Product reviews with photos | Included | Paid extension |
| Shipping labels & live rates | Included | Paid extension |
| Automatic sales tax | Included | Paid extension or service |
| Google & Meta product feeds | Included | Paid extension |
| Editing an order after payment | Included | Paid extension, if at all |
| Phone and mail orders | Included | Paid extension |
| Media library with search | Included | Basic, or paid extension |
| Passkey sign-in | Included | Rare |
| Multi-store on one install | Included | Separate plan or install |
| Customer- and segment-specific pricing | Included | Paid extension |
| B2B and B2C on one system | Included | Separate product or plan |
| AI content assistance | Included | Paid extension or add-on |
Optional
Connect an Anthropic API key and the catalog work that normally eats an afternoon becomes a button. Leave it disconnected and everything else carries on exactly as before — none of it is required.
Who it suits
You sell something you make, you want it to look like yours, and you would rather not assemble a stack of subscriptions to do it.
Growers, ranchers, and workshops selling past the middleman — where owning the customer relationship is the entire point.
Associations running storefronts for their members, each independent and separately paid, on one system somebody actually maintains.
Manufacturers and distributors selling to trade accounts as well as the public — each dealer with its own pricing, and its own storefront where the relationship calls for one.
Tell us what you sell and we'll show you the version of this that fits it.
Payments are processed by Stripe and settle to your own account. Automatic tax calculation applies where you hold an active Stripe Tax registration. AI features require an Anthropic API key and are entirely optional.